“To the women
of America…”—no, make it to the women everywhere: “banish the black, burn the blue, and bury the beige! From now on
Think pink! think pink! when you shop for summer clothes.
Think pink! think pink! if you want that quel-que chose.
Red is dead, blue is through,
Green’s obscene, brown’s taboo.
And there is not the slightest excuse for plum or puce
Think pink! forget that Dior says black and rust.
(Roger Edens, Think Pink!)